Thursday, August 24, 2006

Greensboro's Best Blogsites...

... Ed Cone and Greensboro101. I've said it before, but Roch and Ed deserve the kudos. I am writing this because it recently occured to me that I couldn't enjoy blogging, reading and politics near as much without their sites.

There are many colorful blogs in Greensboro I enjoy reading, but I wonder if I'd ever discover them without these two sites. So heres to you Ed, Roch. May you gain as much from the your sites (financially and otherwise) as you have given... and should you both be trapped in an elevator for a couple of days- pleas God, let Rush Limbaugh be among them!

Comments:
Thanks, Chip.
 
Thanks, Chip, what a nice thing to say. I'd listen to Rush for a year to get out of being trapped in an elevator with Ed.
 
How much is the average that an excellent blog earns?
thanks
 
meblogin,

I guess that depends on what you mean by an "excellent blog." There are some with national and world-wide audiences that are pulling in $60,000+/month. But those are the exceptions.

There's a little math, but here is an examination of a blog's income potential.

Most internet ads are sold on a CPM basis (cost per 1,000 ad views). Rates range roughly from $5 to $25 CPM. Using $10 CPM because it's an easy number, that translates to a penny per ad view.

Unless you are selling the ads yourself, the company managing the ads will keep between 30% and 70%. Let's use 50%. That translates to half a penny per ad view for the blogger.

If the blog gets 1,000 page views per day (some get only 20, others tens of thousands), that translates to $5/day/ad.

Other factors come into play. A blog may not have an advertiser every day, which would lessen the revenue and a blog may accommodate multiple ads, which would raise the revenue.

Continuing with our example, if the blog accommodates three ads that are sold 50% of the time, that's $225/month.

Additionally, there are other types of ads that pay only when a user clicks on an ad, such as Google Ad Sense. That's hard to estimate, but one could speculate that our example blog might earn another $20/month from such ads: A monthly total for our example blog of $245.

So, blogs with very light traffic (50 visitors a day), low ad prices and few ads running may only see a couple of dollars a month, if that. A well-tended blog with good readership (1,000/day), moderate ad prices and a healthy portion of available ad space sold has the potential to make a few hundred a month. A very popular blog (20,000 page views/day), with high ad rates that sells almost all of its available ad space could earn $12,000 + per month.
 
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